How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett

In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.We talk about:  Should B2B start-ups pay for PR in the early days?What the first 100 days of building a communications strategy should look likeThe difference between a 'trade story' and a 'New York Times' story Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.This is real advice for the everyday B2B marketer who wants to be better.You can follow Michelle here: @PRisUSAnd I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call