How to Rebrand a 190-Year-Old Company w/ Sophie Hill

In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design. Sophie walks me through her first week on the job when she was thrown into a rebranding project,  how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history.  This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different.  This is real advice for the everyday B2B marketer who wants to be better.You can follow Sophie here.  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call