How to Run (and Measure) an ABM Campaign w/ Gia Cattaneo

In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert. We talk about: What a starter ABM campaign looks like and setting yourself up for successNavigating the dynamics between a joined up sales and marketing approachHow to measure the success of an ABM campaign This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start. This is real advice for the everyday B2B marketer who wants to be better.You can follow Gia here: @giacatt Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call