How to Position a Service-based Business w/ April Dunford

In this episode, I talk to April Dunford, Positioning Expert. April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning. I've always wondered though - how does her methodology translate to selling services or solutions? Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning. *** Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell *** Want $2000 off tickets to SaaSOpen in March? Use the code B2BBETTER at checkout. https://saasopen.com/

Om Podcasten

Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way? B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue. Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM. Learn more about B2B better here: https://www.b2b-better.com/