How to Create Video Content B2B Buyers Want to Watch w/ Ethan Beute

In this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.We dived into why video is the most effective medium to convey a one-one/one-to-few marketing message,  how to equip your colleagues to produce their own high-quality videos and why marketers should focus on the unscalable when building a video strategy.  Ethan also shares his tips on how to convince sceptical sales colleagues to get in front of the camera - which I can tell you, is really, really hard. This episode is a must-listen for B2B professionals who want to make video a core part of their prospecting strategy. You can follow Ethan here. Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.Check out their website here.** This episode is sponsored by Chili Piper. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call