How to Create Great Buyer Personas w/ Adrienne Barnes

In this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.We dived into what exactly a buyer persona is, why so many of them are absolute rubbish, and how to create one that actually makes your marketing more effective. Adrienne also shares her advice on how to present a buyer persona to different folks within your organisation, from fellow communicators to the CEO. This episode is a must-listen for B2B professionals who need guidance on how to make their marketing more effective. You can follow Adrienne here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call