How to Build a Baller Brand Strategy in B2B w/ Sanya-Jeet Thandi

In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups. We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term. Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is.   This is real advice for the everyday B2B marketer who wants to be better.You can follow Sanya on Twitter here: @SanyaJeetAnd here's her brilliant brand strategy 101 article we talk about in the episode. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call