How Can PLG Work Alongside an Inbound Strategy? w/ Jorge Soto

In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise. We dived into a marketing discipline I'm the least familiar with but most eager to learn - product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success. This episode is a must-listen for B2B professionals who want a 101 on product-led growth. You can follow Jorge here. Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.Check out their website here.** This episode is sponsored by Chili Piper. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call