How to Take a B2B Blog Post from Good to Great w/ Masooma Memon

In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog.Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor.This is real advice for the everyday B2B marketer who wants to be better.You can follow Masooma on Twitter here: @inkandcopy Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call