Should I Expand My Niche into a General Industry?

Today’s question comes from Stephen. He has a successful niche site, but wonders, should reformat his content to also serve a more general industry? How would he do so? Stephen’s websites are http://www.scoopschool.com/ and http://insideicecream.com. Do you have a question about niche websites? Record it at http://www.askpat.com/. Today’s sponsor is FreshBooks. Go to http://www.freshbooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.