My Email List Is Too Expensive For The Return. Is It Worth Consolidating?

Morr asks me a question I haven't gotten before: his list is growing too fast—faster than the return he's getting. Should he consolidate the list? I give my recommendations. Do you have a question about email marketing? Record your question at http://www.askpat.com/. Thanks to our sponsor for today's show, AWeber. Go to http://www.aweber.com/askpat for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.