How do I expand and find different targets within a sub-niche? - Frank Kern Greatest Hit
Ask Frank Kern - A podcast by Frank Kern - Mondays
![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts114/v4/44/29/89/4429891f-ef5c-f419-a549-ded32e608b81/mza_861759250383098171.jpg/300x300bb-75.jpg)
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...