372. Art Galleries vs. Social Media Sales with Louise McNaught

This week's episode on the Artist Academy Podcast features UK artist Louise McNaught. Louise is an environmentally conscious wildlife artist whose passion shines through every canvas she paints. I reached out to Louise back in 2019 for her first interview on this podcast (see her first interview HERE), so this episode provides an updated look at how her art business has changed post-COVID. Louise still sells through art galleries but now primarily focuses on social media to make sales. I thoroughly enjoyed catching up with a fellow animal (cat) lover and talking about the different ways to sell canvases, which is something I rarely manage to do. For me, selling a customizable wall mural is so much easier than selling a canvas painting that comes purely from my own creativity. It’s also really tough for me to push myself to be creative in my own way, with no customer insight required. Louise lends her perspective on both of these challenges, drawing from her many years of experience. Let me know what you think of this week’s updated episode with Louise McNaught!