Content Marketing for Artists [59]

Louise is flying solo as Alice prepares for an art fair. Many artists dread the idea of marketing, but this week, Louise shares her belief that marketing doesn't have to feel pushy or unpleasant. With content marketing, it can be as simple as  letting people know what you're up to. In this episode, she shares the lessons she learned from corporate marketing including why documenting is so much easier than creating, how storytelling can attract your ideal art buyers, and why engagement is so important for your success.   But this is not just an episode about the theory of marketing - there are also practical tips and strategies to help you think how you could use these ideas in a way that feels good to you. Mentioned Seth Godin: https://seths.blog/ Gary Vee: https://www.youtube.com/user/GaryVaynerchuk/videos?view=0&sort=p&shelf_id=11 Copyblogger: https://copyblogger.com/blog/ Sign up for our newsletters at: www.alicesheridan.com www.louisefletcherart.com Submit a question at bit.ly/artjuicepodcast Buy us a coffee at: https://ko-fi.com/artjuice Follow us on Instagram: Follow Alice on Instagram @alicesheridanstudio or Louise @louisefletcher_art Credits"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License