765: How to Create Winning Ad Creatives with Jon Lau

App Marketing by App Masters - A podcast by Steve Young

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Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates. Jon Lau is the Senior Manager of Growth at DraftKings.

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