AGC ARCHIVE - EP.34 - MICHAEL MOSZYNSKI

Glenn Fisher talks to Michael Moszynski, the founder and CEO of LONDON advertising about how he got into the industry, why he thought it was the right time to advertise advertising, and the problem with 'digital first' marketing. NOTES ON THE PODCAST Michael Moszynski is the founder and CEO of LONDON advertising, an award-winning creative agency based in London but with clients all over the globe. He began his career working with Saatchi and Saatchi and was instrumental in setting up offices for the group in Hong Kong and New York. You can find out more about Michael and follow him on Twitter here: https://twitter.com/LONDONadman Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can visit the LONDON advertising website here: https://www.londonadvertising.com/ And you can see the recent campaign we discuss here: https://www.londonadvertising.com/londonadvertisingcampaign How Brands Grow by Byron Sharp is available on Amazon here: https://amzn.to/2DmRcC5 An Attempt at Exhausting a Place in Paris by Georges Perec is available on Amazon here: https://amzn.to/3keoUKD Antkind by Charlie Kauffman is available on Amazon here: https://amzn.to/3gz8jyT Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

Om Podcasten

The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com