AGC ARCHIVE - EP.15 - NILS LEONARD

Glenn Fisher talks to one of the founders of Uncommon London, Nils Leonard, about the creative process, the risks of being original and how you can use influencer marketing to your advantage. NOTES ON THE PODCAST: Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here: http://www.uncommon.london/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2lu7zDt The television version of the Brewdog advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=_9OZMXsw5tI The Nike Lionesses advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=fmhVGF9EICc The Fox and the Star by Coralie Bickford-Smith is available on Amazon here: https://amzn.to/2k1QsZC Grief Is A Thing With Feathers by Max Porter is available on Amazon here: https://amzn.to/2k1FCTr The Shape of Water by Andrea Camilleri is available on Amazon here: https://amzn.to/2k1RUeu The Flame Alphabet by Ben Marcus is available on Amazon here: https://amzn.to/2jZiGUN For more free insight into copywriting and marketing, visit: allgoodcopy.com/