How Marketing Attribution Takes You From “No Numbers, No Business” to “Know Numbers, Know Business”
Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.In the episode, we talk about : The importance of attribution and how it's changing.The shift from last-click attribution to last-sales attribution.How long does your sales cycle look like?How do you balance what your clients want vs what they need?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.