Episode 87 - Do You Have A Lead Magnet?

Today's episode is all about lead magnets. What are lead magnets? The premise is simple enough. It's something that you can offer to your audience in return for their email address. Yes, it really is that simple. You've seen tons of different styles of lead magnets over the years, even if you weren't aware of them. From ebooks to tools, checklists to webinars. Any time you're offered something that you then need to give your email address to access is in fact a lead magnet. So, should you hav...