Episode 137 - Self-Serve Ads with Lisen Zethraeus

All About Digital Marketing Podcast - A podcast by All About Digital Marketing

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Today's episode is all about self-serve ads. I'm joined by Lisen Zethraeus, Chief Marketing Officer at DanAds, who has a wealth of experience with brands including Mars Inc, M&Ms, Snickers, Orbit, Whiskers, and Pedigree. All of these brands have huge marketing budgets and many levels of approval when running campaigns. Lisen was curious about brands at the other end of the spectrum that don't have large budgets. That's what lead her to DanAds. DanAds is on a mission to democratise ad buyi...