E172 - Scaling Smart In The Age Of AI - Helena Hörnebrant

We explore how to scale in the age of AI without drowning in complexity, moving from one-off pilots to reusable platforms, and from efficiency-only thinking to adaptability, trust, and aligned autonomy. Helena Hörnerbrandt shares enterprise-tested principles that travel across 65+ markets, plus a real ABS rollout that shows product over project in action. • deepfake demo as a visceral risk signal • value-led scaling and decoupling growth from OPEX • escaping point-solution spaghetti with use...