Ep 41: Rethinking Search: Why I’m Using Perplexity AI Over Google

AI Six Podcast - A podcast by Joanne Sweeney

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Send us a text Search marketing is changing fast. Google’s dominance is being challenged as AI-driven search tools are making it more conversational and context-based. One tool that’s changing how I search is Perplexity AI. Unlike Google, which ranks websites based on algorithms and backlinks, Perplexity works differently—it doesn’t just serve up a list of links. Instead, it gives direct answers, summarised insights, and referenced sources all within its dashboard. Tune in to discover how AI ...