Episode 84: Social Media Primer

Get a social media primer from Grace Bonney on an essential episode of After the Jump! She breaks down the steps you need to take to start building your brand online and shares advice on how to chart your successes and failures with social media. Tune in as she explains the differences between small, medium and large content and outlines strategies for you to tackle the sometimes overwhelming task of entering the social media stratosphere. This program was brought to you by Mail Chimp. There are 1.2 billion people on Facebook. There are 225 million on Twitter, 200 million on Instagram and over 70 million people on Pinterest. Its an awful lot of people and the kicker is those people are also potential clients, customers... Avoiding them represents missing out on opportunities none of us can afford to let pass us by. [01:00] Start a chart on your computer. Youll want to track account names, what platform theyre on and what theyre doing that you like. [03:00] You dont want to fall into the trap of only posting light content. Find the mix thats right for you. [08:00] --Grace Bonney on After the Jump