Market segmentation: a strategic analysis and positioning tool

ACCA: Technical articles - A podcast by ACCA Student Podcasts

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

Categories:

This podcast focuses on the nature and importance of market and customer segmentation, an aspect of strategic analysis which is covered within Section C of the Strategic Business Leader syllabus.