Sebpo’s Todd Handy on Outsourcing Tips for Media Companies

This week we have a special edition of the AMO Podcast with Todd Handy, the chief revenue officer at SEBPO, a leading global outsourcing partner that serves the advertising, media, and technology industries. In this discussion, we dig into how companies should properly think about outsourcing, the scale, save, and succeed framework, how to overcome or avoid the common mistakes and fears in outsourcing, and why media companies need to be thinking about dual transformation. I hope you enjoy this discussion.

Om Podcasten

A Media Operator is a community for entrepreneurs and operators in the digital media space. This podcast is a natural extension of the newsletter (www.amediaoperator.com) and community that has already been built. Each week, I will interview entrepreneurs and operators that are building these media companies. Over the course of approximately an hour, we'll discuss their businesses, their success and failures, and, ultimately, what they learned about building media companies. This podcast will provide actionable insights for current and prospective media operators. That means we're not only talking strategies in media, but also the tactics. We'll be diving into business models, audience development, subscription, commerce, advertising, audio, video—you name it, we'll be discussing it. A Media Operator is also very much about niche media. That doesn't mean small. To me, niche media means depth. We should celebrate these stories and there are plenty of them. On this podcast, you'll finally hear them. Wherever you listen to podcasts, hit that subscribe button so you know when I release an episode. As the show starts, considering rating it and leaving a comment so I know how I'm doing. I view A Media Operator as a tool for you; if I'm failing, I want to know. Thanks for tuning in today and I'll be talking with you soon.