S is for Storytelling

Beginners Guide to Design Thinking - A podcast by Lucy Patterson & Tracy Sharp - Tuesdays

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In this episode we discuss the impact of story-telling; more importantly the impact of good story-telling.As a design engineer, Tracy shares a story of a hotel stay that didn't live up to expectations, and how story-telling could have helped the hotel to better improve her experience.Lucy sings the tune to a 1980's Milky Way tv advert that shows how story-telling links to nostalgia, marketing, and sales. (It also proves that Lucy shouldn't give up her day job!) From character...