Why is Korea so obsessed with coffee?

In today's episode, we’re stepping into one of the world's most vibrant and trendy coffee shop markets to uncover why Korea is so captivated by coffee.In conversations with Cera Jung, Country Manager, Specialty Coffee Association Korea, Ryan Suh, General Manager, Blue Bottle Coffee Korea and Matt Lee, General Manager, La Marzocco Korea, we'll find out how the Korean coffee market has evolved in the last 10 years and delve into the latest beverage innovations. We'll also discuss opportunities for international brands in Korea and what’s next for this trendsetting market.Credits music: "Heart Attack" by Se.A in association with The Coffee Music Project and SEB CollectiveTune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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A forward-thinking interview series examining the business of progressive coffee culture. The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group. Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee. The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more. Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast