A conversation with Dutch coffee veteran, Hans Tietema, Kaldi Koffie & Thee

In today’s episode we’re speaking with Hans Tietema, Founder of the highly-respected Dutch retail and coffee bar chain Kaldi Koffie & Thee.With over 30 years of experience in the coffee industry, Hans has grown Kaldi from a single shop to a thriving franchise business with 25 sites across the Netherlands plus a recent partnership in Saudi Arabia.In this conversation Hans shares insight on his expansion strategies, the challenges in finding the right franchise partners and his decision to enter the Saudi market. He also highlights the value in cultural understanding when entering new markets and the importance of always staying true to your core concept.Credits music: "Clouds" by PIEN in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Om Podcasten

A forward-thinking interview series examining the business of progressive coffee culture. The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group. Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee. The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more. Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast