55. Are discovery calls *really* necessary? (with Kerri Watt)

Discovery calls – those introductory conversations with prospective new clients where you size each other up and decide if you want to work together – are often seen as an essential part of securing new business. But for some freelancers, they're a major source of stress, wasted time and frustration. Imagine if you could skip them altogether! In this episode, PR expert Kerri Watt shares how she sets up her processes to avoid time-consuming discovery calls and focus only on her most valua...