4: Episode Four - Making The Brand
10 Years of One Direction - The (Unofficial) Podcast - A podcast by 10 (unoffical) Years of One Direction
Categories:
How do you turn the world's biggest band into the world's biggest brand? In this episode Alex looks back at the merch machine that grew as big as One Direction themselves with an exclusive insight into one of the group's biggest product launches. Tweet @thisisalexjames